"SEO packages" vary wildly between providers. Some offer 10 keywords, others offer 50. This guide explains what should be in an SEO package—and what's often missing.
Most SEO agencies structure packages around number of keywords—10 keywords, 20 keywords, 50 keywords. But this approach has a fundamental flaw: it treats SEO like a checklist rather than a strategy.
A business targeting 10 high-competition keywords may need more work than one targeting 50 low-competition terms. The keyword count alone tells you nothing about the actual effort or results you'll get.
Regardless of price point, any legitimate SEO package should include these core components.
Initial audit of your website's technical health: site speed, mobile-friendliness, crawlability, indexation issues, and core web vitals. This should happen upfront.
Research into what your target customers actually search for. Should include search volume, competition analysis, and search intent mapping.
Optimizing your existing pages: title tags, meta descriptions, headers, content, internal linking, and schema markup. Often the highest-impact work.
Plan for new content creation: what topics to cover, content gaps to fill, and how to build topical authority in your niche.
Strategy for earning quality backlinks. Should focus on relevance and authority, not just quantity. Avoid packages promising hundreds of links.
Regular reports showing rankings, traffic, and progress. Should be transparent about what was done and what results were achieved.
Here's how most SEO agencies in Singapore structure their packages.
Most common structure
Packages priced by number of keywords: "Basic (10 keywords)", "Standard (20 keywords)", "Premium (50 keywords)".
Retainer model
Monthly retainer with dedicated hours: "20 hours/month", "40 hours/month", etc.
Performance pricing
Pricing tied to rankings achieved or traffic generated: "Pay per first-page ranking" or "Pay per lead."
Here's what you typically get at different price points in the Singapore market.
Not all packages are created equal. Here's what to avoid.
No one can guarantee Google rankings. If a package promises specific positions, be cautious. They may target obscure keywords no one searches for.
Quality trumps quantity with links. Mass link packages often use spammy directories or link farms that can actually hurt your rankings.
Vague descriptions like "SEO optimization" or "ongoing SEO work" without specifics make it impossible to know what you're paying for.
12-month contracts with no exit clause are risky. Good agencies let results speak for themselves rather than trapping you legally.
If an agency won't explain their approach or share reports, they may be using black-hat techniques that could get your site penalized.
We don't sell cookie-cutter packages. Here's why.
Every business has different goals, competition levels, and starting points. A one-size-fits-all package either leaves money on the table or wastes your budget.
Instead, we start with a comprehensive audit and strategy session to understand your specific situation. Then we build a custom plan focused on the activities that will actually move the needle for your business.
We analyze your website, competition, and market to identify opportunities and priorities.
We build a roadmap specific to your goals, budget, and timeline. No generic templates.
We implement the strategy with transparent reporting. Adjust based on what's working.
Not necessarily. 10 high-intent, high-competition keywords can generate more revenue than 50 low-value ones. Focus on what keywords are being targeted and their business value, not just the count.
Most retainers include ongoing optimization, content creation, link building, technical monitoring, and monthly reporting. The scope varies by price—cheaper packages do less of each.
Look beyond keyword counts. Compare: What specific activities are included? Who does the work? What's their track record? What reporting do they provide? Ask for case studies.
Setup fees are reasonable for initial audits, research, and strategy development. This work takes significant time upfront. Be wary of agencies that skip this step entirely.
Most agencies allow upgrades. Downgrades may be restricted. Ask about flexibility before signing. Good agencies adapt to your changing needs rather than locking you in rigidly.
Rankings don't disappear immediately, but they will decline over time as competitors continue working. SEO is an ongoing investment. Consider it marketing infrastructure, not a one-time project.
Let's discuss your specific situation and build an SEO approach that fits your goals and budget. Our services start from $2,800/month.