When someone searches "clinic near me" or "dentist Singapore," will they find you? Local SEO puts your business in front of customers actively looking for your services in your area.
"46% of all Google searches have local intent."
Appear in the local 3-pack when customers search for your services nearby.
Capture high-intent searches from people ready to visit or call your business.
Build trust through Google reviews that influence both rankings and customer decisions.
Local SEO is the practice of optimizing your online presence to attract customers from location-based searches. When someone searches "cafe near me" or "plumber Tampines," local SEO determines which businesses appear.
Your business listing on Google Maps and Search
Directory listings with consistent business info
Customer reviews on Google and other platforms
Location-specific pages and content
Your Google Business Profile (formerly Google My Business) is the most important factor in local SEO.
Every field filled out: business name, address, phone, hours, categories, services, attributes, and description. Incomplete profiles rank lower.
High-quality photos of your business, products, services, and team. Businesses with photos receive 42% more direction requests and 35% more website clicks.
Weekly updates about offers, events, news, and services. Active profiles signal to Google that your business is engaged and current.
Monitor and answer questions from potential customers. Proactively add common questions and answers to help searchers and improve rankings.
Add all your services and products with descriptions and prices. This helps Google understand what you offer and match you with relevant searches.
Track how customers find you, what actions they take, and how you compare to competitors. Use data to refine your local strategy.
A citation is any online mention of your business name, address, and phone number (NAP). Consistent citations across the web build trust with Google and improve local rankings.
If your business is listed as "ABC Clinic" on Google but "ABC Medical Clinic" on directories, Google isn't sure they're the same business. Inconsistency hurts rankings.
ABC Medical Clinic
123 Orchard Road #01-01
Singapore 238888
+65 6123 4567
ABC Clinic
123 Orchard Rd
Singapore
6123-4567
Reviews influence both rankings AND customer decisions. A systematic approach is essential.
of consumers trust online reviews as much as personal recommendations
star rating needed for most consumers to consider a business
of Google's local ranking algorithm is based on reviews
Don't leave reviews to chance. Create a process for asking satisfied customers to review you— follow-up emails, SMS requests, or in-person asks at the right moment.
Thank positive reviewers personally. Address negative reviews professionally and offer to resolve issues offline. Response rate affects both rankings and perception.
Fake reviews violate Google's terms and can get your listing suspended. They're also increasingly easy to detect. Focus on earning genuine reviews through great service.
Local keywords combine your service with location modifiers. They capture high-intent searches from people ready to buy or visit.
Google uses your location to show relevant results
Explicit location in the search query
High commercial intent searches
We research and target keywords specific to your services and locations. Learn more about keyword research.
We have deep experience in local SEO for healthcare, education, and service businesses.
Local SEO for GP clinics, specialists, and healthcare providers. Target patients searching for medical services in your area.
Get found by patients searching for dental services, emergency dentists, and cosmetic procedures in your neighbourhood.
Local visibility for tuition centres, training providers, and educational institutions serving specific areas.
Regular SEO focuses on ranking for non-location-specific searches. Local SEO specifically targets location-based queries and Google Maps results. It emphasizes Google Business Profile, local citations, reviews, and location-specific content.
Local SEO can show results faster than traditional SEO—often within 1-3 months for Google Business Profile improvements. Full local dominance typically takes 3-6 months, depending on competition. Learn more about SEO timelines.
The "Local 3-Pack" is the box showing three local businesses that appears at the top of Google search results for local queries. Appearing here dramatically increases visibility and clicks. Local SEO is how you earn a spot in this prime real estate.
For Google Business Profile, you need either a physical location customers can visit OR you must provide services at customer locations (service-area businesses). Pure online businesses without physical service areas cannot use local SEO.
There's no magic number, but more is generally better. Aim for at least 10-20 reviews to establish credibility, then continuously generate new reviews. Fresh, recent reviews matter more than a large number of old ones.
Basic local SEO (claiming and optimizing your Google Business Profile, getting reviews) can be done yourself. However, competitive local markets require professional help with citation building, content strategy, and ongoing optimization.
Get found by customers searching for your services in Singapore. Schedule a free consultation to discuss your local SEO strategy.